Posting on websites are an important way to build your website awareness. Along with going social proof that you know something that your customers or your audience doesn’t know. Posting a Blog also provides a way to have fresh and updated content on the Internet. The more regular your content is and the more times your website gets updated the more interesting Google and the search engines will find your website. If the search engines like your website, you may find it on the top of the list of websites if you have followed other SEO techniques. This is just one technique that needs to be implored.
Content Marketing Strategy
Posting regular content is an important part of your content marketing strategy. When you post content on your website it allows you to get your message out to your customers or potential customers. It allows you to share what you or your company is interested in.
1. Say It with Pictures
Having the right picture really enhances your Blog. If you have a picture it does two things:
- Breaks up your content.
- Provides your content with more visual interest.
What does that mean? It means it gives your your readers eyes a little break because if you read a long document then your eyes get tired. When you use pictures or graphics it gives your eyes a chance to look at something new.
Also your content is broken up, allowing you to provide interesting contrast between text and pictures. Your picture also should grab your readers’ attention.
2. Call to Action
You also want to provide a CALL TO ACTION. Asking them to visit additional links, sign-up for your e-mail list, or tell them what you want them to do after they read your article.
There is an art to writing a good call to action. My normal formula is to Have only one call to action which is the main focus of the goal of the article. You also need to have the action to stand out. But do not try to sale to the readers.
3. Use Social Media
Be sure to use your social media accounts to cross-promote your content. Blog posts are on the internet alone. You cannot expect anyone to read your posts unless you let people know about your posts. That is why Social Media is the best promotion tool for your Content Marketing Campaign. Especially if you are starting a new blog or new business.
Unless you post to social media then no one will likely to find your website without its help. And if you post about your business on social media such as Facebook, Twitter, or LinkedIn then you better have something on your website other than just information about your business. You need to give away information to your potential customers. Giving away knowledge is extremely valuable.
4. Add a Video
If a picture is worth a thousand words then a video is worth a billion. You can do a lot with videos. Depending on what your goal of your website is you do not have to have a movie quality production. Taking out your phone and doing a quick five minute video may be good enough. And what is great is a video plus text providing more information about the topic especially if you can’t get all the information in the video. And adding text is easier to rank you on the search engines. Providing greater visibility.
Video posts do extremely well on investment. Depending on how comfortable you feel in front of the camera.
5. Research Titles and Topics
Research your titles for your posts to make an impact on your readers. What do I mean? I mean that readers want to be filled with emotions. Search Google for the topic you want to write about. Decide what type of headlines work best. The best type of posts that work the best are listing topics such as “5 Ways to Improve Your Post”. People love these types of posts. They are easy to read.
There are several places that offer great blog post titles. Also it will offer variations on the titles based on the keywords you